GO ABOVE AND
BEYOND

Winter in the High Country is discovering an untouched, glistening carpet of snow just begging to be awakened; meandering through charming villages to the sweet scent of open fires; exploring sumptuous foods and warming drinks created and crafted by families of both then and now...

Come, feel, admire, indulge and challenge yourself this winter.

Come, feel, admire, indulge and challenge yourself this winter.

FOR A LIFE
EXPANDED

Winter magic for avid skiers, bold boarders and those who simply want to feel snowflakes on their face.

LIMITLESS
HORIZONS

Camp, walk, ride, climb or swim - feel the powerful four seasons of the High Country in the purest way possible.

BEYOND
CELLAR
DOOR

10 new, highly personal and expertly curated experiences for wine lovers.

FAR AWAY
FROM THE
EVERYDAY

Vibrant, unique and marked with history, these alluring destinations offer endless possibilities.

TAKE THE
ROAD LESS
TRAVELLED

After the year you've had, a well earned High Country holiday is on the cards, however, it seems everyone else has the same idea.

We have the answer! Go beyond your tried and true favourites and give the quieter achievers a try. With these seven brand new end-to-end journeys already mapped out for you, we promise the holiday you deserve.

THROUGH THE
LOOKING
GLASS

HUMBLE
CREATIVE
VISIONARIES

MORE CHALLENGE
MORE
REWARD

BRINGING HIGH COUNTRY
FARMERS & PRODUCERS
TO YOUR DOOR

The Victorian Country Market brings direct to your door an extensive selection of fresh produce and artisan products from our world class farmers and producers. The best Victoria has to offer in one huge market.